At Wpromote, my Performance Creative team focuses on creating eye-catching ad creative tailored to fit clients' unique industries, audiences, and objectives. We value innovation, inspiration, collaboration, and optimization to elevate brands and drive exponential growth across the funnel. We take an integrated approach to working with our paid and earned media partners at Wpromote—including search, social, programmatic, influencer, amazon, and web development to ensure our creative is meeting channel needs.

While on the Growth Marketing team at MeUndies, I successfully spearheaded paid media strategies across our highest multi-million dollar spending channels on Paid Social, driving a 40% increase in revenue for MeUndies while maintaining a steady CPA. My expertise lies in launching new acquisition channels, optimizing performance data, and crafting innovative ad creatives.

As a seasoned leader with a proven track record of success, I have consistently delivered exceptional results in overseeing delivery, ensuring client satisfaction, and owning department P&L. My expertise in process standardization, resourcing planning, performance reviews, and talent management has been instrumental in driving growth and profitability.

I am a results-oriented leader with a demonstrated ability to oversee and manage complex projects from inception to completion. I have a proven expertise in developing and executing strategic initiatives that drive business growth and profitability. I have a knack for building strong relationships with clients, partners, and cross-functional teams due to my experiences on both the brand and agency side. I am passionate about innovation and motivating my team to achieve common goals.

I take a data-driven approach to developing and executing marketing campaigns that are designed to achieve measurable results. By leveraging data insights, I can tailor creative messaging, visuals, and targeting to specific audience segments, maximizing the likelihood of achieving desired outcomes.