Performance Creative
As the Head of Performance Creative, I stand at the intersection of creativity and measurable results. I lead a talented team of Creative Strategists, Art Directors, and Designers, crafting campaigns that not only resonate with audiences but also drive tangible business growth for our clients.
Strava
Produced in-studio video assets for Strava’s “Holiday Panic Hotline” gifting campaign on TikTok, including talent, wardrobe, props, and post-production. These snackable videos were aimed at driving awareness of Strava’s gift cards as the perfect stress-free gift for the active people in your life.
Managed negotiations and contracts, post-production timeline, and external production partner
$200k in ad spend within 2 weeks
6% better Thumbstop Ratio in comparison to other TOFU ads during the same period
Managed scriptwriting, negotiations and contracts, post-production timeline, and external production partner
Rodan + Fields
Produced in-studio educational video assets for Rodan + Fields to distribute to retailers, such as Ulta, nationwide. The production included scriptwriting, talent, wardrobe, props, and post-production.
Duracell M150
Supported the launch of Duracell’s M-Series by producing 3D videos that speak to their core demographics on Paid Social to generate product awareness and conversions.
Concept, pitch, storyboard, script, & art direction
3D Modeling & animatic
34% more efficient CPMs
Concept, storyboard, script, & art direction
Paul Mitchell
Created a Tea Tree Special Shampoo video to run in Paul Mitchell’s Sponsored Brands video placement on Amazon.
76% of purchases were new-to-brand (pure incremental on Amazon)
VSCO Infrared Presets
Produced cutting-edge 3D and 2D assets for organic TikTok and IG Reels to promote VSCO’s new Infrared presets.
130% incremental lift from Members who previewed a new preset
50% incremental lift from Members who edited an image with the new presets
Concept, pitch, & art direction