Publications
During my time at Wpromote, I have had the pleasure to contribute my expertise and interests towards writing blog articles and case studies in partnership with the internal Marketing team.
September 2023
Creative Is the New Targeting: How Ad Creative AI Solutions Combat Data Loss
June 2023
Hibbett Case Study: Testing Into A New Creative Strategy That Drives Full-Funnel Results Across Channels
June 2022
Keep It Fresh: TikTok Creative Testing Is Critical to Platform Success
May 2022
TikTok Creative Best Practices: How to Make Great TikToks, Not Ads
April 2022
Why Snapchat AR Is Your Golden Ticket to the Future of Shopping