Growth Marketing
During my time as the Senior Growth Marketing Associate at MeUndies, I successfully spearheaded the multi-million dollar paid media budgets across Paid Social on Facebook/IG, Snapchat, Pinterest, Twitter, TikTok, and Reddit.
My expertise lies in launching new acquisition channels, optimizing performance data, and crafting innovative ad creatives.
Reddit Case Study
To lean into the organic engagement and unduplicated audience MeUndies had on Reddit, I launched paid ads for the first time during one of our peak seasons, Halloween. This launch became Reddit’s first-ever retail case study and set the precedence for a fruitful relationship that later developed into a Reddit Takeover & the first-ever Reddit Conversion Lift study.
Cross-Platform Activation
A key focus area of my role was to collaborate with the Creative team to produce assets that felt native to each Paid Social platform. To do this, I would create unique briefs for each platform as part of the larger GTM strategy. The below example is from the Merry Holidays campaign where I established the testing strategy and executed the concept, brief, and ad trafficking.
VidMob Case Study
To continue optimizing our Paid Social performance, I often tested and partnered with different third-party tools to reveal new creative insights. I used Vidmob’s Creative Intelligence to create compelling Snap Ads for an evergreen campaign featuring the Matching Pairs messaging based on which creative attributes increased ROAS the most.
