Extended Reality (XR)
Throughout my career, I have had the opportunity of creating AR lenses for multi-million and billion dollar brands as well as developed and implemented cost-effective AR production processes.
During my graduate studies at USC, I actively pursued an Extended Reality course. The course I took explored the creation of augmented and virtual reality by examining the technologies that enable them and the new applications being used in the virtual and physical spaces.
My expertise lies in conceptualizing extended reality experiences and cultivating and leading high-performing teams to materialize the vision into an immersive and impactful XR experience.
Panera Bread Case Study
At Wpromote, I partnered with a Sr. Designer on my team to create an AR lens on Snap to increase awareness about Panera’s Unlimited Sip Club among prospective new customers, driving incremental reach among unduplicated audiences. We chose AR to drive a resonant first impression since AR has been shown to positively impact brand recall and conversion behavior.
MeUndies AR Lenses
While at MeUndies, I managed the production of (6) AR Lenses from ideation to final deliverable. Feel free to check them out yourself by scanning the Snapcode to MeUndies’ business profile!
XR Graduate Studies
Learning outcomes:
Solid knowledge in the components, capabilities, applications and formats of extended reality (XR), on market and on the horizon
Cognitive and behavioral considerations of user experiences (UX) for XR
Confidence in developing and pitching ideas in XR mediums
Design foundation (spatial design, UI, audio)
Technical know-how (build and implementation)
